Finding the right keywords to target for your website can be a game-changer for your online business. Keyword research is crucial for search engine optimization (SEO) and can make or break your ranking on Google. We all want to rank on the first page, but how do we get there? The answer is simple – by finding low-competition, high searched keywords.

Identify Niche or Industry we’re in

First things first, let’s identify what niche or industry we’re in. This will help us understand the type of keywords our target audience is searching for and what kind of search intent they have. We can then use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz, etc. to gather data on search volume and competition level for specific keywords.

Look for long-tail keywords

One of the best ways to find low competition, high searched keywords is to look for long-tail keywords. These are longer, more specific phrases that have lower competition. For example, instead of targeting the keyword “shoes”, we can target the long-tail keyword “women’s running shoes”. Long-tail keywords are easier to rank for and drive targeted traffic to your website.

Relevant and target audience’s search intended Keywords

We should also make sure the keywords we find are relevant to our niche or industry and align with our target audience’s search intent. Relevancy is key, as it will attract the right kind of traffic to our website. If the keywords we target are not relevant, our website won’t rank well and we’ll miss out on potential organic traffic.

Analyzing the top-ranking websites

Another great way to find low competition, high searched keywords is by analyzing the top-ranking websites for our chosen keywords. If the competition is low, it may be a good opportunity to target that keyword. We can simply type our chosen keyword into Google and look at the websites that appear on the first page. We should analyze each website to see if they are strong competitors or not.

Understanding audience’s intent

Finally, we must consider the search intent behind our keywords. Search intent refers to the purpose behind someone’s search query. For example, someone searching for “best running shoes” is likely looking for information or recommendations, while someone searching for “buy running shoes” is looking to make a purchase. Understanding the search intent behind our keywords will help attract the right kind of traffic to our website.

Keyword research is an ongoing process and we should regularly reevaluate our keyword strategy to stay ahead of the competition. By targeting the right keywords, we can drive targeted organic traffic to our website.

Lets sum up the whole Idea

“5 Steps to Finding Low Competition, High Searched Keywords for Your Website”

1. Identify Your Niche or Industry

The first step in finding low competition, high searched keywords is to identify what niche or industry you are in. This will help you understand the type of keywords your target audience is searching for and what kind of search intent they have.

2. Use Keyword Research Tools

Once you have identified your niche or industry, you can use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz, etc. to gather data on search volume and competition level for specific keywords.

3. Target Long-Tail Keywords

One of the best ways to find low competition, high searched keywords is to look for long-tail keywords. These are longer, more specific phrases that have lower competition. For example, instead of targeting the keyword “shoes”, you can target the long-tail keyword “women’s running shoes”.

4. Analyze the Competition

Another great way to find low competition, high searched keywords is by analyzing the top-ranking websites for your chosen keywords. If the competition is low, it may be a good opportunity to target that keyword.

5. Consider Search Intent

Finally, you must consider the search intent behind your keywords. Understanding the search intent behind your keywords will help attract the right kind of traffic to your website.